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By Jenna Larson
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Oct 30 (Reuters) India’s Zee Entertainment Enterprises reported a 38% drop in quarterly profit on Friday, as costs related to the FIFA World Cup broadcast and other initiatives offset gains from subscription growth. Here are some details: • The broadcaster s consolidated profit fell to 478 million rupees ($5 million) for the July-September period, from 765 million rupees a year earlier • Higher advertising and promotion spending would likely pressure Zee s core profit margins, Elara Capital analysts said in a pre-earnings note • Zee said its programming and advertising expenses grew on account of FIFA, expanded content offerings and investments in other initiatives • Overall expenses rose 16%, pushing down core profit margins to 3.2% from 7.4% last year • Subscription revenue rose 30%, helped by FIFA and a strong content pipeline driving subscriber growth • Zee’s traditional television business has come under pressure over the years as advertisers have been shifting spen